Du pourquoi et du comment, p. 22-23 :

The relationship between form and purpose  –  How and Why  –  is symbiotic. But despite this link, Why is usually neglected, because How is more easily framed. It is easier to recognize failures of technique than those of strategy or purpose, and simpler to ask “How do I paint this tree?” than to answer “Why does this painting need a tree in it?” The How question is about a task, while the Why question regards the objective of the work. If an artist or designer understands the objective, he can move in the right direction, even if there are missteps along the way. But if those objectives are left unaddressed, he may find himself chasing his own tail, even if the craft of the final work is extraordinary.

Du rôle de la beauté, p. 31 :

The Shakers have a proverb that says, “Do not make something unless it is both necessary and useful; but if it is both, do not hesitate to make it beautiful.” We all believe that design’s primary job is to be useful. Our minds say that so long as the design works well, the work’s appearance does not necessarily matter. And yet, our hearts say otherwise. No matter how rational our thinking, we hear a voice whisper that beauty has an important role to play.

Le futur se façonnne au présent, p. 68-69 :

Modern people, unlike the ancients, have a different relationship with the future, because we understand that it’s something to be made rather than a destiny imposed by the gods or the whims of fortune. Future arrangements begin in our mind as images of things that don’t exist. Our interpretations of tomorrow are productive fictions that we tell one another to seduce us into believing our ideas are possible. We speak beneficial untruths that act as hypotheses, forcing us to roll up our sleeves and work with cleverness and dedication to bring them to fruition. We work to change fiction into fact when we attempt to better our condition.

Ce qu’est une histoire, p. 86 :

A myth about how Helen of Troy’s face launched a thousand ships is just as much a story as a coworker’s tale about their shoelace snapping on their lunch break. A story is simply change over time, and the scale and scope of that change doesn’t matter so long as it has momentum. A story, in fact, doesn’t even need to go anywhere, as long as it feels like it is about to head somewhere good.